Why I love Walmart

People keep the hatefest against Walmart based on ignorance, malvolence, and socialism.

..now that I've upset half my readership, I should go on and upset the other half...

Walmart is portrayed as evil and abusive by not paying the so-called living wages unions demand. Walmart rewards its customers with lower prices. Those facts are not disputed. But is it moral?
Taken the other way, is it moral for Target, one of Walmart's competitors, to charge more for the exact same can of Campbels soup? I think not. Is it moral for some small stores, the proverbial mom and pop stores, to charge twice as much for the same can? they used to do just that in rural areas, before Walmart and other like-minded chains expanded to prevent this robbing the public blind.

Case in point- Hawaii. Stores in Hawaii charged me (May/05) 50%-60% or than mainland stores did. Walmart in Hawaii, however, was only 5% more expensive than the Walmarts I know in Washington state. Love Walmart? I sure do.

One last issue is the so-called living wage. This new branding attempt for increasing the minimal wage (which economists showed time and time again to be detrimental) makes no sense to me.
Someone would, by definition, be paid the lower wages, however you arrange the economy. Should it be the highly-productive members of society who took jobs requiring skills, gifts, and high motivation? or should it be the Walmart employees of the world? you tell me.